What You Get:
Phase One: Assessment
- Phase 1: The Customer Assessment
- Phase 1: Reporting Overview
- Phase 1: Understanding The difference between Hard and Soft Metrics
- Phase 1: Reporting Discussion Between Pros
- Phase 1: Google Data Studio Supermetrics Reporting
- Resources: Basic Financial Literacy for Clients
- Resources: Reporting Worksheet Template One
- Resources: Reporting Worksheet Template Two
- Resources: Founders Membership Preview: Optimization Walkthrough
- Resources For Beginners: How to Optimize Accounts Right Now
- Resources: MER vs aMER Worksheet
- Resources: Advanced Deep Audit of a Meta Account
Phase Two: Action
- Phase 2: Full Funnel Set-up and Targeting Research
- Phase 2: Placement Considerations and Technical Notes
- Phase 2: How One Agency Thinks About Optimization
- Resources: How to set a cost cap bid properly
- Resources: Landing Page Inspiration
- Resources: Website Teardowns and Audits with Kurt Elster (Interview)
- Resources: 17 Quick Wins to Improve Your DTC Landing Page
Phase Three: Creative
- Phase 3: Building and Sourcing Creative
- Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
- Phase 3: Creative Testing, Analysis and Scaling
- Phase 3: Creative Reporting
- Resources: How To Set Up A Creative Testing Structure
- Resources: How To Get Influencers for UGC, A Playbook (Interview)
- Resources: Mini-Masterclass: Why Humans Buy Anything
- Resources: Creative Testing & Analysis Map
- Resources: TikTok Spark Ads Instructions for Creators
- Resources: TikTok Ads Best Practices 2022
- Resources: TikTok Ads Safe Zone Template
- Resources: IG Reels Ads Safe Zone Template
- Resources: IG Stories Ads Safe Zone Template
Phase Four: Diversification
- Phase 4: A beginners guide to TikTok Ads with Brad Klein
- Phase 4: Google Performance Max and YouTube Ads
- Phase 4: Email and SMS Basics
- Resources: Google: Affinity Audiences for Brand Advertisers
- Resources: TikTok Ads – Best Practices
- Resources: TikTok Ads Mastery and Tips, with Cody Plofker
- Resources: Google Ads Deep Account Audit – Live Walkthrough
- Resources: Performance Max Resources
Phase Five: Tech Checks
- Phase 5: Pixel Check-up
- Phase 5: Understanding Aggregated Event Measurement (AEM)
- Phase 5: Conversion API (CAPI) Check Up
- Phase 5: Catalog Set-up.mp4
- Resources: Meta Outage Notifications – Slack RSS Feed
