Andre Chaperon – Sphere of Influence 2018

was fortunate to go through the beta version of Sphere of Influence after many years purchasing anything and everything that Andre has offered. Sphere of Influence sets the stage for everything else – it’s an MBA + PhD education in creating an effective, customer-centric, value-driven business in the 21st century.

More importantly, Sphere of Influence is a way of seeing the world that’ll forever change how you do business, for you and for your customers. Andre has created a masterpiece of deep strategic thinking combined with hard-hitting, practical, actionable advice.

Professionally, I’ve been on the front lines of the Internet marketing community’s evolution over the last two decades and Sphere of Influence represents the new reality of doing business online.

The wild west days are over, replaced with an emphasis on delivering real, sustained value over time to a group of customers you care about.

There is no better guide for your journey into this new world than Andre Chaperon – year after year he has consistently walked his talk living and doing business by the same principles he teaches in Sphere of Influence.

Stop whatever you’re doing right now and buy it. It’s worth 1000x the price because the moment you embrace its principles you’ll never be the same again.

Cinderella’s Shoe?

You’ve now reached that barrier-to-entry point.

The metaphorical “doorman” at the end of the line before you can get into the exclusive nightclub and become an insider.

This meta-look at SOI has been enough for you to internalize what I’ve said and what I’ve shown you. With enough meat on the bone to freak out any vegan.

Enough real-world insights and info to go and do this yourself if you’re willing to experiment a bit. Some people enjoy the trial-and-error experience of figuring out the “finer details.” If that’s you, awesome. I wish you safe travels.

What’s more, you didn’t NEED to wait to watch four launch-videos to pay out over two weeks. Hell, you’ve not even had to opt-in with a fake email address (shocker!).

So far everything has been rigged in your favor. Just like I teach.

Demonstrate value first, then ask for a commitment later (but only to those people who are the right fit; what I call a “Cinderella’s Shoe” match).

Of course, there’s stuff you don’t know yet. SOI is a big course (30K+ words and a few hours of video).

If you’re wondering if SOI will even work for your unique situation:

It will. 100%. No questions.

If your business has customers who are human and can be reached online, congratulation, you’re in, baby!

I’ve operated in many niches myself — both as an affiliate, and digital product owner — always powered by a version of SOI.

And we’ve got customers across the board (from the couple of hundred who went through the original Pilot version).

Below are just some of these niche markets:

There are hundreds, probably thousands more. Like Rocky Ullah in the basketball space. Or like Cindy in the plant foraging business (yup, that’s a real market).

SOI has been my primary workhorse method for attracting people into our sphere of influence for well over a decade (and will continue to a decade into the future, and beyond).

This isn’t a course about loopholes. There are none.

It’s not a tactics-centric approach.

It’s a strategic customer-centric system that works to build a long-term growth engine, no matter what business you’re in.

(So long as you have a customer-centric mentality, with the guts to deliver true preeminent value to your audience BEFORE asking for anything in return first.)

There are hundreds, probably thousands more. Like Rocky Ullah in the basketball space. Or like Cindy in the plant foraging business (yup, that’s a real market).

SOI has been my primary workhorse method for attracting people into our sphere of influence for well over a decade (and will continue to a decade into the future, and beyond).

This isn’t a course about loopholes. There are none.

It’s not a tactics-centric approach.

It’s a strategic customer-centric system that works to build a long-term growth engine, no matter what business you’re in.

(So long as you have a customer-centric mentality, with the guts to deliver true preeminent value to your audience BEFORE asking for anything in return first.)

Here’s the breakdown of the training:

Module 1: The Big Picture

The 30,000′ view of what it takes to create, test, optimize and scale a paid “traffic engine” for your business.

Module 2: Fish Where the Fish Are (Google and Facebook)

When American bank robber Willie Sutton was asked why he robbed banks he replied, “Because that’s where the money is.” We’re going to focus on Google and Facebook for the same reason.

(And once you know how to drive traffic from Google and Facebook, every other opportunity is easier.)

Module 3: Give ‘Em What They Want (And Get What You Want)

The Wild West days are over. There are no tricks, hacks, or flavor of the day “insider secrets.” The real secret is Google and Facebook want different outcomes for their users. Give ’em what they want and you’ll get rewarded with lower ad costs and more traffic.

Module 4: The Problem/Solution Mindset

Google search is about active intent. Real people with real problems looking for real solutions right now. Want to know if your SOI has struck a nerve? If you set it up correctly, Google Adwords will let you know in days — maybe hours — if you’re on the right track.

Module 5: The Info-Tainment Mindset

Facebook is about passive potential interest. Real people who may or may not have interests or problems that you solve, ideas you want to share, and solutions that you offer. “Hey, what’s your problem?” is a real turnoff, but “Hey, this looks interesting…” will attract attention (let’s make sure it’s the right attention to grow your business).

Module 6: The Secret Sauce – Behaviorally-Based Retargeting

SOI is the perfect strategy to unlock the potential of behaviorally-based retargeting. Your SOI will be setup to filter out the riff-raff at the front door and then gently guide the right people to the finish line, step-by-step, day-after-day. This is where we turn a good traffic strategy into a mind-bending incredible strategy. Buckle up for this module.

Module 7: Putting it All Together And Measuring Results

Whenever you’re paying for traffic the meter is running and you’re watching money walk out the door. Knowing how much to spend to get the information you need and how to react to that information to create a steady flow of improvements is critical. Only a few things matter when we’re sending paid traffic to our SOI, but those few things matter a lot.

Module 8: Optimizing and Scaling Your Traffic Engine

Everything you’ve completed prior to module eight has created the foundation to scale your traffic engine.

Without that foundation, you won’t know exactly which levers to pull to get the results you want. But with that foundation, you’ll have a laser-like focus to answer the two most important questions you’ll need to answer: What, exactly is working? and How, exactly, do I do more of that (and only that)?. When you can answer those questions, the sky is the limit for your business.

SalesPage (more info)  Archive

Andre Chaperon – Sphere of Influence 2018 Contains: Videos, PDF´s