André Chaperon – Modern Marketing System

Modern Marketing Manifesto (M³)

We will make three promises to you.

First, we’ll tell you the truths that no one else is talking about, so you know the written — and unwritten — rules of the modern marketing game.

Not partial truths that are just enough to get you in trouble (and then think it’s your fault for doing something wrong when something goes sideways).

The whole truth.

Our second promise is all about the skills you need to be an effective modern marketer.

Everyone building a happy customer-producing business needs to master four non-negotiable skills. We’ll unpack each one and explain how they work together to (dramatically) improve your results.

Third, we’ll reveal the ‘secret sauce’ that makes our marketing so engaging and effective.

Those promises are delivered in the following four-part series:

• (Part 1/4) Modern Marketing Manifesto (M³)
• (Part 2/4) Modern Marketing Manifesto (M³)
• (Part 3/4) Modern Marketing Manifesto (M³)
• (Part 4/4) Modern Marketing Manifesto (M³)

The Modern Marketing System (MMS) embodies all our professional work within a single systematic umbrella.

When you enroll in MMS, you get access to:

• Art of Email (AoE)
• Sphere of Influence (SOI)
• The Traffic Engine (TTE)
• and The Durable Business (TDB)

Together, these parts teach three critically important non-linear skills:

• Getting attention,
• Sustaining attention,
• and monetizing attention

… which all — systematically — contribute to the performance of a business. Getting, sustaining, and monetizing attention all need to “row in the same direction.” They can’t be optimized individually. Each must connect to the others like puzzle pieces that fit together perfectly.

There’s no template — each MMS student will create their own unique puzzle pieces as it relates to their unique business. But they all HAVE to fit together systemically to get results.

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