What You Get:

Module 1: Planning your analytics

One of the biggest mistakes that Google Analytics users make is to start with the implementation. This leads to chaotic setups and often useless data. This module will help you plan meaning configurations that will later become useful insights. Topics covered:

• How to identify business goals and objectives
• How to identify KPIs (Key Performance Indicators)
• How to find out what’s important to track
• How to prepare a measurement plan
• How to prioritize your setup

Module 2: Setup part #1 – overview, admin panel, installation

Once you have a plan, it’s time to start implementing it. First, let’s get familiar with the interface of GA4. Topics covered:

• Exclusive GA4 setup checklist (with almost 40 list items)
• Overview of the interface and admin panel
• Recommended structures of your GA4 property
• How to install GA4 on websites and mobile apps (Android example)
• How to test your setup
• Important settings of your property/data streams

Module 3: Setup part #2 – event tracking, conversions, purchases

Now let’s send additional data to your Google Analytics 4 property. Topics covered:

• How to prepare a tag implementation plan
• Event tracking (on websites and mobile apps (Android example))
• Purchase tracking, conversions, conversion modeling
• Event parameters vs custom dimensions
• Recommended event naming convention

Module 4: Setup part #3: other things to consider

Additional things to keep in mind. Topics covered:

• User-scoped custom dimensions, User ID
• Custom metrics
• Scope in GA4
• Audiences
• Integrations with Google Ads, Google Optimize, BigQuery, Search Console

Important: This course will not explain how to work with BigQuery and how to query data there.

Module 5: Privacy in Google Analytics 4

An overview of features and settings related to privacy in Google Analytics 4. Topics covered:

• Privacy controls in GA4
• Getting consent before tracking
• Introduction to consent mode

Module 6: Reports part #1 – standard reports

Let’s get familiar with standard reports in Google Analytics 4. Topics covered:

• Acquisition
• Engagement
• Monetization
• Other reports
• Metrics and dimensions

Module 7: Reports part #2 – Explorations, custom reports

You will learn how to build custom reports with explorations. Topics explained:

• Free form exploration
• Segments, comparisons,
• Funnel exploration
• Path exploration
• Segment comparison
• Cohort analysis,
• Current alternatives to views, etc.

Module 8: Reports part #3 – marketing campaigns and attribution

Let’s learn how to analyze the results of your marketing campaigns:

• UTM tracking, recommended naming convention
• Analyzing traffic sources and marketing campaigns
• Attribution
• Advertising reports

Module 9: Reports part #4 – funnel tracking

If you have a website, you want the visitors to complete certain steps there. Funnel tracking can help you identify places/steps, where your visitors are dropping off the most. Those parts are where you are losing money. Topics covered:

• Introduction to funnels
• How to plan funnel tracking
• How to setup funnel tracking
• Viewing data in your reports + examples

Module 10: Getting insights from your GA4 reports

One of the most-requested modules. Let’s learn how to analyze various parts of a website to identify potential weak points that could be improved later. Topics covered:

• Finding revenue opportunities
• Analyzing ecommerce data
• Asking questions and getting answers from your reports
• and more

Module 11: Migration from Universal Analytics (GA3) to GA4

This module will be useful if you plan to completely move from GA3 to GA4 or if you want to run them both at the same time. Topics covered:

• Planning the migration
• Configuring your setup
• Important things to keep in mind
• Exclusive migration checklist with ~100 list items