Category Archives: Internet Marketing

Why empathy is the key to successful customer engagement

Why empathy is the key to successful customer engagement

A new article on Martech.org reports on how brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. […]

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Why the metaverse could be a breakthrough in privacy compliant digital marketing

A new article on Marketing Dive reports that metaverse is currently currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-to-move policy regulations and consumer […]

Winners and losers of Black Friday 2021

Winners and losers of Black Friday 2021

A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have […]

When Google’s title change goes wrong

googles new logo

A new article on Search Engine Land reports on how Google’s SERP title change gutted on of MarTech’s most important pages. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix […]

Why on-site search is the best investment you’ll make in 2022

Why on site search is the best investment youll make in 2022

In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments. Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to […]

Ten Content Marketing Trends To Watch In 2022

content marketing

A new infographic on Search Engine Journal shows content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world […]

Fifty-seven SEO Insights From Google’s John Mueller

Fifty seven SEO Insights From Googles John Mueller

A new article on Search Engine Journal reports that you can brush up on your SEO knowledge with this comprehensive collection of insights from Google Search Advocate John Mueller. As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Each of these snack-sized servings of Google insider […]

Facebook Ads vs Instagram Ads: Six Key Considerations For Budgeting

facebook vs instagram ads

A new article on Search Engine Journal asks where should you allocate your social ads budget, to Facebook or Instagram? Learn how to evaluate based on your goals. Despite the rebranding as Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the […]

How Unilever and other marketers work to avoid greenwashing

How Unilever and other marketers work to avoid greenwashing

A new article on Marketing Dive reports that the CPG giant’s chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of confusion and complexity. The author says that increased consumer attention toward climate change and the environment continues to make sustainability a priority for companies across industries, even amid […]