7 Bing ranking factors that affect websites

Businesses must stay up-to-date on the latest ranking factors to ensure their websites are visible and accessible to their target markets as search engines continue to evolve.

Considering that Bing is one of the most popular search engines, it’s important for businesses to understand how ranking factors can affect their website’s visibility.

We’re going to explore seven Bing ranking factors that are expected to affect websites in 2023. By understanding and prioritizing these factors, businesses can improve their chances of ranking higher on Bing.

Quality of content

Websites with fresh, original, and engaging content are likely to rank higher than those with thin, duplicate, or low-quality content.

Optimization for mobile devices

Bing has been giving more importance to mobile-friendly websites. Websites with fast page load times and optimized for mobile devices rank higher on Bing.

Experiences of users

It’s important to note that Bing also considers user experience as a ranking factor. Websites that are easy to use, have clear calls-to-action, and provide a seamless browsing experience are more likely to rank well.

Speed of the site

Websites that load quickly are more likely to rank higher on Bing than those that take a long time to load.

Link building

A website that has a variety of high-quality backlinks from reputable and relevant websites is more likely to rank well on Bing.


Bing places great importance on website security, including HTTPS protocol and SSL certificates. Secure websites are more likely to rank higher on Bing than those without.

Signals from social media

When determining a website’s ranking, Bing also considers social signals. Websites with strong social media engagement and social sharing activity typically rank higher.

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