If your Twitter follower count is going down rather than up, you are obviously doing something wrong which made your audience hit the unfollow button.
But of course, this can be avoided. There are reasons why people unfollow you, which are:
- You don’t post often enough
- You post too often
- You only post ads or sales
- You never respond
- You’re boring
- Someone else does what you do, but better
- Your posting quality has declined
As usual, this is neatly laid out in an infographic which you can study and analyse.