We know that a bad review can often lure away new customers from our website. That, however, is avoidable. Watch Duncan Jones as he talks about generating reviews, plus filtering out and resolving bad reviews on your brand.
Video is still the most engaging content form on social platforms. Majority of brands have also moved their offerings online, so it’s no surprise that consumer behaviour is changing. In fact, this study shows that:93% of consumers said video influences their purchase decision.Video is the #1 content type from brands on social media.Facebook, Instagram, and […]
We often find it daunting to find the correct words and phrases to induce customer action on website visitors. And that’s fine, because here’s a guide to give you inspiration and fire up your website.
Images are almost always the top element in every social media page. Without images, well, pages would be boring right? And while we want images to fill our pages, it’s also wise to make sure that these visuals look their best on each platform. And that means that their dimensions are appropriate for each platform. […]
B2B in itself is very business-y, very bland, and is mostly transactional. It evokes a typical presentation session full of buzzword campaigns. But then, B2B doesn’t have to be that formal and boring. Here’s how you can brake the mould and enhance brand connections, neatly laid out in an infographic.
Promotional emails are often unattractive and usually end up at the Spam folder, or may even be deleted. Even as social media platforms see increased usage over time, emails still remain a critical contact point for businesses as they provide a direct line to potential customers. And if you want to keep the ball rolling, […]
Nothing beats personalised emails when you open your inbox first thing in the morning. And yes, it’s not just a “Hi John” or “Hey there, Steve” thingaboo. No. It’s also personalising the entire messaging content down to the body and maybe even the closing. Here’s an infographic showing you how to do it.
A new article on Search Engine Journal attempts to dispel four PPC myths and expose their underlying assumptions, saying they cause paid search campaigns to fail and give the channel a bad rap in general. The author says that for as long as paid search has been around, certain stubborn PPC myths have plagued it, and they […]
The pandemic is perhaps one of the biggest disruptors in recent history, and no one was ever prepared for it. Everyone just literally either paused or totally stopped long-term plans, including holidays, promotions, big purchases, etc. just to get through the worst. Recently a 1000-people study conducted by Twitter shows optimism that things might get […]