When we talk about influencers, we usually think of these trendy Gen Z thingaboos on Instagram and TikTok.
And if you want your promotions to stand out, you can’t simply recycle your YouTube ad and upload that same concept on TikTok or Instagram Reels. It doesn’t work that way. It’s all about aligning with the latest user trends, and crafting your content so it looks as organic as possible.
Here’s a guide. neatly laid out in an infographic, which shows the 12 important benefits of influencer marketing.